Free tools
Offer reach calculator
The offer reach calculator shows how many of your viewers actually make it to your offer. Enter your monthly plays and the share who currently reach the offer, set a target, and it returns the viewers reaching the offer now, the viewers lost before it, and how many more would see the offer if you lifted retention. Reach-to-offer is the single most predictive video metric for sales, because no one can buy from a pitch they never saw.
How the calculation works
Reach-to-offer is the percentage of viewers still watching when your offer or call to action appears. Multiply your monthly plays by that percentage to get the viewers who actually see the offer; the rest left before it.
- Reach now = plays x reach percentage now
- Lost before the offer = plays x (100% minus reach now)
- Extra viewers at target = plays x (target reach minus current reach)
A worked example
Example (illustrative): with 2,000 plays a month and 25% reaching the offer, 500 people see your pitch and 1,500 leave before it. Lift reach to 45% and an extra 400 viewers a month — about 4,800 a year — now hear the offer, before you change a single word of the pitch itself.
Why reach-to-offer predicts sales
Every other on-page tweak — the price, the guarantee, the button colour — only matters for people who reach the offer. Reach-to-offer caps your entire conversion math. Raising it is usually the highest-leverage change you can make, which is why it is the first number to measure and the one to move first.
How VidaPulse solves this
This calculator asks you to estimate your reach-to-offer. VidaPulse measures it exactly: wrap your existing video, mark where the offer appears, and the retention curve shows the real percentage of viewers reaching it — plus the moment most of them leave, so you know what to fix.
Start free and see your true reach-to-offer on your own video.
People also ask
What is a good reach-to-offer percentage?
There is no universal number — it depends on traffic temperature and video length. What matters is measuring your own and raising it over time. Cold ad traffic to a long VSL will reach the offer far less often than warm traffic to a short one.
How is this different from completion rate?
Completion rate is reaching the very end. Reach-to-offer is reaching the moment that asks for the sale, which usually comes before the end and is the part that actually drives revenue.
See exactly where your own video loses viewers — create a free VidaPulse account and analyze your first video in minutes.