What is good?

Metrics & benchmarks

Everyone wants to know if their numbers are good. The honest answer is that it depends, but there are useful ranges and, more importantly, a way to benchmark against your own baseline. These pages cover the key video metrics and how to read them.

• What is a good play rate?›
• What is a good video completion rate?›
• What is a good average watch time?›
• What is a good video drop-off rate?›
• What is a good engagement rate for video?›
• What percentage of a video do people watch?›
• How do I benchmark video performance?›
• What is a good conversion rate for a VSL?›